JOHN KOYLE, AIF®
Asset Location Strategy
Which investments go in which accounts is not a minor detail. Over thirty years, getting it right is worth tens of thousands of dollars in after-tax wealth.
johnkoyle.com  |  plan.johnkoyle.com  |  (208) 915-8400  |  john@redcedarwealth.com

Section 1: Executive Summary

Most investors think about asset allocation: how much in stocks, how much in bonds, how much in international, how much in alternative assets. Fewer think about asset location: in which type of account does each asset class belong to generate the most favorable after-tax outcome.

Asset location is the discipline of matching the tax character of each investment with the tax treatment of each account type. Tax-inefficient investments that generate frequent ordinary income belong in tax-deferred or tax-free accounts where that income isn't taxed annually. Tax-efficient investments that generate qualified dividends and long-term capital gains belong in taxable accounts where the preferential rate treatment applies. Getting this match right can add 0.25% to 0.75% per year in after-tax return without changing the overall risk profile of the portfolio.

Asset location decisions are made during accumulation and refined in distribution. They interact with withdrawal sequencing decisions, Roth conversion strategy, and estate planning in ways that compound the benefit of thoughtful placement over time. This paper explains the mechanics of asset location, the research on its quantitative value, the specific placement rules for common asset classes, and how asset location decisions evolve from accumulation through distribution.

Section 2: Why This Matters Now

The multi-account retirement portfolio is a relatively recent phenomenon. A generation ago, most savers had a pension and a bank account. Now a typical retiree might have a traditional IRA, a Roth IRA, a taxable brokerage account, a 401(k) from a current employer, and old 401(k) accounts from prior jobs. Each of these accounts has different tax treatment, different withdrawal rules, and different implications for the asset classes held inside.

The proliferation of accounts has created an asset location opportunity that most advisors and investors don't systematically exploit. Many portfolios are managed as if each account is independent, with a similar allocation in each. This approach ignores the different tax treatment and leaves significant after-tax value on the table.

Vanguard's research on tax-efficient investing estimates that optimal asset location can add 0.25% to 0.75% per year in after-tax return equivalent, depending on the portfolio's asset mix, the relative sizes of taxable and tax-advantaged accounts, and tax rates. Over thirty years, that annual benefit compounds to a significant cumulative advantage.

Section 3: The Core Concepts

The Three Account Types and Their Tax Treatment

Taxable brokerage accounts hold after-tax contributions. They have no contribution limits and no withdrawal restrictions, but they generate annual tax liability. Dividends are taxed in the year received. Capital gains are taxed when realized, at either ordinary income rates for short-term gains or preferential long-term rates for assets held more than one year. Municipal bond interest is generally exempt from federal tax. The step-up in basis at death eliminates embedded gains for heirs.

Tax-deferred accounts, including traditional IRAs and 401(k) plans, hold pre-tax contributions. All income and gains grow without annual taxation. Every dollar withdrawn is taxed as ordinary income in the year of distribution. These accounts are subject to required minimum distributions after age 73.

Tax-free accounts, primarily Roth IRAs and Roth 401(k) accounts, hold after-tax contributions. All growth is tax-free. Qualified distributions are completely tax-free. Roth IRAs have no required minimum distributions during the owner's lifetime.

The Tax Efficiency Spectrum

Different asset classes generate different types of income with different tax characters. Understanding where each asset class falls on the tax efficiency spectrum is the foundation of asset location strategy.

The most tax-inefficient assets are those that generate frequent ordinary income: taxable bonds and bond funds that pay regular interest, high-yield bonds, REITs that distribute ordinary dividends, actively managed funds with high portfolio turnover, and money market funds. These generate income taxed at ordinary rates, which are the highest rates in the tax code.

Moderately tax-inefficient assets include balanced funds, dividend-focused equity funds, and international equity funds that generate a mix of qualified and non-qualified dividends.

The most tax-efficient assets are those that generate primarily long-term capital gains and qualified dividends: broad market index funds, growth-oriented equity funds with low turnover, individual stocks held long-term, and municipal bonds. These assets generate income that is either taxed at preferential rates or deferred until sale.

Specific Placement Rules

Taxable bonds, including Treasury bonds, corporate bonds, and high-yield bonds, generate interest income taxed at ordinary rates. These belong in tax-deferred accounts where the interest isn't taxed annually. Holding taxable bonds in a brokerage account generates an annual tax bill that can be avoided by placing them in an IRA.

Real estate investment trusts generate dividends that are mostly ordinary income rather than qualified dividends. REITs belong in tax-deferred or Roth accounts for the same reason as taxable bonds.

Equity index funds, particularly broad market index funds tracking the S&P 500 or total market, are highly tax-efficient because they have low turnover, generate primarily qualified dividends, and defer capital gains until shares are sold. These belong in taxable accounts where the qualified dividend rate and long-term capital gains rates apply, and where the step-up in basis at death eliminates embedded gains.

High-expected-return assets, small cap equity, international equity, and growth stocks, belong in Roth accounts. Because Roth growth is tax-free, placing the highest expected return assets in Roth maximizes the value of the tax-free compounding.

The Asset Location Challenge in Distribution

Asset location decisions made during accumulation become constraints during distribution. A retiree with all bonds in the IRA and all equities in the taxable account faces a withdrawal sequencing challenge: drawing from the IRA generates ordinary income, while drawing from the taxable account may generate favorable long-term capital gains rates. Managing these tradeoffs requires integrating asset location decisions with withdrawal sequencing strategy.

During distribution, asset location also evolves as accounts are drawn down at different rates. A systematic process of rebalancing across accounts while maintaining the tax-efficient placement of each asset class is necessary to preserve the location benefit as the portfolio changes over time.

Section 4: What the Research Says

Vanguard on Tax Location Value

Vanguard has produced some of the most cited research on the value of asset location. Their analysis, published in the Advisor's Alpha framework and updated periodically, estimates that optimal asset location can add 0.25% to 0.75% per year in after-tax return equivalent for investors with significant assets in both taxable and tax-advantaged accounts. The range of benefit depends on the specific asset mix, the investor's tax rate, and the relative sizes of the account types.

Vanguard's research also highlights that the benefit of asset location is not constant over time. It is highest when the investor has a significant allocation to tax-inefficient assets like bonds, when those assets would otherwise be held in a taxable account, and when the investor's tax rate is high. As tax rates change, the value of location decisions changes accordingly.

Morningstar on After-Tax Optimization

Morningstar's investment research has included work on after-tax portfolio optimization, which incorporates asset location as a key dimension. Their analysis consistently shows that after-tax wealth accumulation over long periods is meaningfully higher for investors who systematically locate assets based on their tax character versus those who maintain the same allocation in every account.

Their work also highlights the interaction between asset location and withdrawal sequencing: the most after-tax efficient strategy coordinates both decisions, placing tax-inefficient assets in tax-advantaged accounts and drawing from the appropriate account type in each year of retirement to minimize the annual tax burden.

Kitces on Location in Accumulation vs. Distribution

Michael Kitces has written extensively on how optimal asset location differs between the accumulation and distribution phases. During accumulation, the primary goal is to minimize annual tax drag by placing tax-inefficient assets in tax-advantaged accounts. During distribution, the goal shifts toward managing the tax character of withdrawals from each account type to stay in favorable brackets and avoid IRMAA surcharges.

Kitces's research shows that the optimal location strategy in distribution is more complex than in accumulation because it needs to account for the expected trajectory of each account, the timing of required minimum distributions, and the Roth conversion opportunity. Retirees who managed asset location well during accumulation have more flexibility in distribution because they have meaningful assets in each account type.

Section 5: The Common Mistakes

Mistake One: Same Allocation in Every Account

The most common asset location mistake is maintaining the same allocation in every account regardless of tax treatment. A retiree who holds a 60/40 portfolio in their IRA, their Roth, and their taxable account is not exploiting the tax efficiency of each account type. A thoughtful location strategy would concentrate bonds in the IRA, growth assets in the Roth, and tax-efficient equities in the taxable account.

Mistake Two: Holding Tax-Inefficient Assets in Taxable Accounts

Holding high-yield bonds, REITs, or actively managed funds in a taxable brokerage account generates unnecessary annual tax liability. Every dollar of ordinary income generated in a taxable account is taxed at the investor's marginal rate. The same income generated inside an IRA grows untaxed until distribution. Moving tax-inefficient assets to tax-advantaged accounts reduces annual tax drag without changing the portfolio's risk profile.

Mistake Three: Holding Tax-Efficient Equities in an IRA

Holding broad market index funds in a traditional IRA converts their tax-efficient long-term capital gains and qualified dividends into ordinary income at withdrawal. The same index fund in a taxable account generates qualified dividends at preferential rates and long-term gains when shares are eventually sold. Placing tax-efficient equities in taxable accounts and bonds in IRAs typically produces better after-tax outcomes than the reverse.

Mistake Four: Not Updating Location as the Portfolio Evolves

Asset location is not a one-time decision. As accounts are drawn down in retirement, rebalanced, and converted, the relative sizes of each account type shift. A location strategy that was optimal at retirement may be suboptimal five years later if the taxable account has been drawn down significantly or the Roth account has grown through conversions. Location decisions need to be reviewed and updated periodically.

Section 6: What a Thoughtful Asset Location Strategy Looks Like

Map Your Holdings to Account Types

Start by listing all holdings across all accounts, along with the account type for each. Identify which holdings are tax-inefficient, bonds, REITs, high-turnover funds, and which are tax-efficient, broad index funds, individual stocks held long-term. This mapping identifies the location mismatches that are costing after-tax return.

Implement Changes Thoughtfully

Moving assets between account types to optimize location requires selling and rebuying, which may trigger capital gains in taxable accounts. Implement location changes gradually, using new contributions, rebalancing events, and Roth conversions to shift toward the optimal location over time rather than all at once.

Coordinate With Withdrawal Sequencing

Asset location and withdrawal sequencing work together. Placing the right assets in the right accounts sets up the withdrawal sequence to draw from the most tax-efficient source in each year of retirement. Review both decisions together rather than in isolation.

Review Annually

Asset location is dynamic. Review the location of major holdings annually and make adjustments as the portfolio evolves, as account sizes shift, and as tax laws change.

Section 7: Questions to Ask Your Advisor

Question 1: Have you analyzed the asset location across all my accounts and identified any mismatches?

This is the foundational question. If the advisor hasn't mapped your holdings to account types and identified location inefficiencies, the strategy hasn't been implemented.

Question 2: What is the estimated after-tax value of optimizing the location of my current holdings?

Putting a number on the opportunity motivates action and establishes whether the benefit justifies any transaction costs associated with restructuring.

Question 3: Are my tax-inefficient holdings, bonds and REITs, located in tax-advantaged accounts?

This is the single most impactful location rule. If the answer is no, there is an identifiable improvement to make.

Question 4: As I draw down my accounts in retirement, how will you maintain the optimal location?

This question tests whether the advisor has a plan for preserving location efficiency in distribution, not just at the point of retirement.

Question 5: How does my asset location strategy interact with my Roth conversion plan?

Roth conversions change the relative sizes of tax-deferred and tax-free accounts, which affects the optimal location of assets between them. A good advisor coordinates these decisions.

Section 9: Use the Calculator

The retirement planning calculator at plan.johnkoyle.com was built to model exactly the dynamics discussed in this paper. The retirement calculator at plan.johnkoyle.com takes your account balances across pre-tax, Roth, and taxable accounts as separate inputs. This allows the Withdrawal Strategy tab to model the tax efficiency of drawing from each account type, which depends partly on what assets are held in each. Enter your balances across the three account types and the calculator shows the projected income composition and tax implications at each age through retirement. Use this as a starting point for a conversation about whether your current asset location is set up to support the most tax-efficient withdrawal sequence.

Run your own numbers at plan.johnkoyle.com

Section 10: About John Koyle, AIF®

John Koyle, AIF®, is the Co-Founder of Red Cedar Wealth Advisors, headquartered in Pocatello, Idaho. He holds the Accredited Investment Fiduciary (AIF®) designation, awarded by the Center for Fiduciary Studies (Fi360), which signifies completed coursework, a rigorous examination, and ongoing continuing education in fiduciary responsibility and prudent investment practices.

John serves individuals and families in or approaching retirement throughout eastern Idaho, the Pacific Northwest, and across the country via Zoom. Clients work directly with John, not a junior team. Red Cedar Wealth Advisors operates under Osaic Wealth, Inc. (Member FINRA/SIPC) and Osaic Advisory Services, LLC for investment advisory services.

The Five Disciplines. One Foundation.

Every client relationship is built on five integrated disciplines. The proportions shift with the client and the moment. The integration is constant. Most of the actual value sits in how these disciplines connect, not in any single one of them.

Retirement Sustainability

Retirement planning is a discipline that barely existed a generation ago. For most of modern history, people worked until they physically couldn't and then they died, usually fairly close together. The idea that an individual should spend decades saving, then spend decades drawing down those savings, with a plan that accounts for inflation, taxation, sequence risk, healthcare, longevity, and estate transfer, that's maybe forty years old.

Which means almost nobody your age grew up watching their parents do it properly. There's no cultural muscle memory. The advice industry backfilled that gap with rules of thumb that work sometimes and fail catastrophically the rest of the time. The 4% rule. 'You can take Social Security at 62.' 'Target-date funds will handle it.' These are not bad starting points. They are terrible ending points. Real planning is specific, personal, and built on principles that hold up across the full range of outcomes, not just the average one.

Tax Efficiency

The tax code is a set of instructions Congress wrote to shape behavior. Aligning your financial life with those instructions is not aggressive planning. It is the planning. Roth conversion sequencing, capital gains compression on concentrated positions, charitable remainder trusts, Social Security timing, beneficiary coordination. None of these are obscure. They're all legitimate, all written into the code intentionally, and all under-used. Most CPAs handle compliance. The strategy work is a different discipline entirely.

Wealth Transfer

Seventy percent of family wealth doesn't survive two generations. The reason isn't bad markets. The cause is failure to communicate, outdated documents, and no plan for preparing heirs. Beneficiary designations regularly override well-crafted wills. Trust structures created a decade ago no longer match current law or current family. The portfolio that built the wealth isn't the structure that transfers it. The work here is coordinating with your attorney to align documents, beneficiaries, gifting strategies, and trust funding with what you actually want to happen.

Portfolio Performance

Every week, before any portfolio decision, John runs through four layers of market health: economic conditions, market internals, valuations, and sentiment. Each layer gets scored and those scores combine into a composite that maps directly to a portfolio posture, from aggressive on the positive end to defensive on the negative. The work is in the scoring. Once the scoring is done, the positioning follows. That removes one of the most dangerous things in investing: making it up as you go.

Risk Management

The protection gap quietly kills more plans than markets do. A significant net worth paired with inadequate liability coverage is a lawsuit away from a serious problem. Long-term care is more acute: a multi-year care event for one spouse can consume what was meant for the survivor. Most advisors relegate risk to a footnote because insurance conversations are uncomfortable. The math doesn't care. Coverage adequacy, umbrella sizing, long-term care planning, and life insurance structure sit alongside the portfolio in any complete plan.

Six Beliefs

These are the principles behind every plan John builds.

01. Sequence risk often kills more plans than return assumptions do. The order of returns matters more than the average. Two retirees with identical 7% average returns can end up in completely different places depending on when those returns arrive. A bad first decade of retirement can end a plan that would have worked fine with the same average distributed differently.
02. Price determines return. The decade you start in is most of the story. Buy stocks at a CAPE of 10 and you get a good decade. Buy them at 35 and you get a decade of treading water. Starting valuation is the single best predictor of 10-year returns, better than any forecaster, any guru, or any fund manager.
03. The best Roth conversion year is the one you almost didn't do. The years between retirement and required minimum distributions are often the lowest-income window of a lifetime. Missing that window costs hundreds of thousands of dollars in lifetime taxes. Most people miss it because it feels optional. It isn't.
04. Concentration builds wealth. Diversification protects it. Most wealth gets built through concentration in one thing done well. A business. A career. A property. Keeping wealth requires the opposite discipline. The same concentration that made you rich will unmake you if you don't rotate out of it.
05. The surviving spouse moves to single filing. Same income, higher bracket. Married filing jointly has wider brackets than single. When the first spouse passes, the survivor keeps most of the income and loses half the brackets. This is the widow's tax trap, and it's one of the most under-planned events in retirement.
06. A process you follow beats a hunch you got right once. Everybody's a genius in a bull market. The work of a real advisor shows up in the years nobody remembers fondly. A process is what keeps you from confusing a long bull run with actual skill. It's also what keeps you invested when everything in your body wants to sell at the bottom.

To begin a conversation, visit johnkoyle.com, use the retirement planning calculator at plan.johnkoyle.com, or reach John directly at john@redcedarwealth.com or (208) 915-8400. Initial consultations are complimentary and carry no obligation.

Placement Guide
Tax-deferred (IRA/401k): bonds, REITs, high-yield funds, high-turnover active funds. Tax-free (Roth): highest expected return assets, small cap, international. Taxable: index funds, municipal bonds, individual stocks held long-term.
References
Sources cited throughout this paper are provided for educational context and verification. Inclusion of any third-party source does not imply endorsement by John Koyle or Red Cedar Wealth Advisors. Readers are encouraged to consult primary sources directly.
Important Disclosures
This white paper is published by John Koyle and Red Cedar Wealth Advisors for informational and educational purposes only and does not constitute personalized financial, tax, or legal advice. Nothing in this paper should be construed as a solicitation, offer, or recommendation to buy or sell any security, or to adopt any particular investment or tax strategy.
Tax laws are complex and subject to change. The references to federal tax brackets, contribution limits, retirement plan rules, Social Security provisions, Medicare premium thresholds, and other regulatory figures reflect the legal landscape as understood at the time of writing and may change. Clients should consult their own tax and legal professionals before acting on any strategy discussed.
Investing involves risk, including the possible loss of principal. Past performance is not indicative of future results, and there can be no assurance that any investment strategy will achieve its objectives. No content in this paper is a prediction or projection of future performance.
References to third-party sources, studies, authors, and institutions are provided for context and verification; their inclusion does not imply endorsement, and neither John Koyle nor Red Cedar Wealth Advisors is responsible for the content of third-party materials.
Hypothetical examples contained in this paper are for illustrative purposes only. They do not represent the results of any specific investment and should not be interpreted as projections or predictions of future outcomes.
Regulatory Disclosures
Securities and investment advisory services are offered through Osaic Wealth, Inc., member FINRA/SIPC. Investment advisory services are also offered through Osaic Advisory Services, LLC. Osaic Wealth and Osaic Advisory Services are separately owned and other entities and/or marketing names, products, or services referenced here are independent of Osaic Wealth and Osaic Advisory Services.
This material has been prepared for informational purposes only. Individuals seeking financial advice specific to their situation should consult with a qualified financial professional.
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Contact Information
John Koyle, AIF® | Red Cedar Wealth Advisors | Pocatello, Idaho